On a fan community page on Chinese social media platform Weibo, hundreds of users have posted comments and pictures, some covered in little red hearts, to express their admiration for a star they affectionately call Kun Kun. “Kun Kun flies bravely, iKun will always follow him; Kun Kun never gets old, and will remain a blue-chip till the end,” some users wrote alongside the picture. “Kun Kun,” whose full name is Zhang Kun, is neither a pop star nor actor. Instead, he is one of China’s most prominent fund managers who oversees around 120 billion yuan ($18.6 billion) in assets at E Fund Management, an established Chinese asset management firm. Zhang’s followers, who label themselves “iKun,” (“i” is a homophone for the Chinese word love), have also created accounts on Weibo posing as his “global fan clubs.” “Kun Kun, I would like to accompany you for many, many years,” a follower wrote. “Let’s witness both the bull and bear markets, but still return with young hearts.” ...
This information is used to personalise search results, but since DuckDuckGo does not track the user it does not personalise the search results.
DuckDuckGo, launched in 2008, has 38.8 million daily and 31 billion total searches as of June 2019.
Recently, Twitter CEO Jack Dorsey had said he has switched to DuckDuckGo, even though the brand has a mere 0.28% market share in the search engine market, while Google has a massive 81.5% share, stated the Newsmarket report as of September 2019.
Here’s a look at the five privacy features that DuckDuckGo has and Google does not:
1. Google uses information shared by websites and apps in order to deliver personalised content and ads for users, so when a user goes to a website that uses Google’s advertising service AdSense, analytics tools automatically send information such as URL, user’s IP address to Google.
In DuckDuckGo, the user is not tracked nor is the IP address tracked, as a result nobody can take advantage of the search history.
2. Unlike Google, DuckDuckGo forces sites use an encrypted connection wherever available, which again protects the user from data breach.
3. DuckDuckGo search is anonymous, as a result each time the one uses it the search history is clear, leaving no trace of information. Google on the other hand by default saves a user’s search history.
4. There is a feature in DuckDuckGo called the Smarter Encryption, which basically means that more of user’s browsing will use encrypted connections (HTTPS), shielding it from any potential hacker or data breacher.
5. DuckDuckGo offers one page search result with infinite scroll that implies till the time a user scrolls down more search results will keep on appearing while in Google the user has to switch to the next page after the result on a page ends.
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